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Nitty Gritty: Feedburner Day Three

by Megan

Thanks for joining me again for:

Previous Posts:
Day One: What is RSS?
Day Two: Email Subscribers

Now that you have your Follow By Email widget, and hopefully some email subscribers, I’m going to show you how to customize the email that gets sent when someone subscribes, as well as the daily email that gets sent with your latest blog posts.

Log into Feedburner, click on your feed, and then click on the publicize tab. Then click “Email Subscriptions” on the left hand side.


To customize the “confirm subscription” email:

In the sub-list, click on “Communication Preferences.” You will see the following screen:

You are given three options for customizing the “confirm subscription” email.

  1. You can add a “reply to” email address. It will be a “no reply” address by default. I changed mine to my blog email.
  2. You can edit the subject of the email. I left mine as the default, as it says exactly what the email is for.
  3. You can edit the body of the email. This I changed quite a bit, to make it more personal.

Here is the default email body text:

Hello there,
You recently requested an email subscription to Shaping Up To Be A Mom. We can’t wait to send the updates you want via email, so please click the following link to activate your subscription immediately:
${confirmlink}
(If the link above does not appear clickable or does not open a browser window when you click it, copy it and paste it into your web browser’s Location bar.)

Here is what I changed it to:

Hey!
Thanks so much being an email subscriber to Shaping Up To Be A Mom! I really appreciate your support of my blog!
Please click the following link to activate your subscription and start receiving my posts in your inbox:
${confirmlink}
(If the link above does not appear clickable or does not open a browser window when you click it, copy it and paste it into your web browser’s Location bar.)

This is a great way to put some of your personality into the otherwise generic email, and hopefully help your readers follow through with confirming their subscription!

To customize the daily email:

Your email subscribers will get a daily email whenever you post to your blog. If you post twice in one day, the next email will include both posts. If you don’t post on a certain day, your subscribers do not receive an email. Here’s what you can do.

In the “Email Subscriptions” sub-list, click on “Email Branding.” You will see this screen:

  1. You can customize the title of your daily email. Most likely you want it to be the name of your blog, but you can change it to whatever you want. If you add “${latestItemTitle}” it will insert your latest post title. You can see that I’ve set it to say the name of my blog and my latest post title.
  2. You can have the subject of the email be something different when there is more than one post in an email. I have it set to just show my blog name when there is more than one post included in the email, but you can also add “${n}” to show how many posts are included in the email, if you want.
  3. You can add a logo to the top of the email, by adding in a URL of a picture in the “Logo URL” box. This picture will be displayed at the top of the email, next to the title of your blog. A horizontal picture will look best here.
  4. Then you can customize the headline and text: fonts, sizes, and colors.

And that’s it! Now you can customize your “confirm subscription” email and daily subscriber email to your liking!

Two more days, two more cool things you can do with Feedburner! See you tomorrow!

See my full list of Feedburner tips!

Sources:
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3 comments

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